A SPACE FOR UNLOCKING
There's a quote from Kurt Vonnegut tucked away in an essay he wrote about the seasons. The idea that there are four seasons, he thought, was a lie.
We should have six.
Fall does not move to winter, and winter does not move to spring. Instead, the seasons should be like so: Summer, fall, locking, winter, unlocking, and spring. In Vonnegut's words, “what else could cruel March and only slightly less cruel April be? March and April are not spring. They're unlocking.”
There is poetry to the idea that creation itself requires a time of unlocking before anything of substance can bloom. If you find yourself stuck between what you're doing right now and what you want to do for the rest of your life, you might be in the cruel season of unlocking too.
Find the key.
WHAT’S I DO:
Time spent in waiting is wasted. Create a space for yourself, your business, or your project to receive the forward momentum it needs to propel it to where it's supposed to be.
Make sure what you create truly lands. Determine what your demographic is, and meet them where they are. If your audience are listeners, start a podcast. If they’re on Instagram, create a visual campaign. Regardless, a good strategy must employ research and critical thinking.
Craft a story instead of a product. Don’t let your creative energy be wasted on aspects of the project which you weren’t intended to work on. Ensure that creative services are built which allow your work to resonate long after its release.
WHO I WORK WITH
All businesses must be refined. Don’t focus on selling a product or an idea, make it come alive. Let your work live and breath, by unlocking it
“Write the vision and make it plain, so they who reads it may run.” It is critical that the vision of any non-profit or ministry be articulated clearly. We know the answer is inside you, waiting to be unlocked
/PEOPLE WITH NEW IDEAS/
Get a higher perspective. Have you ever felt that your destiny and calling was just beyond arm’s reach? Have you felt paralyzed to take the first step? Sometimes you need one person who believes in you and what you can’t see. Get the key to unlocking yourself.
Get in touch.
SOME PEOPLE AND BUSINESSES I’VE HELPED UNLOCK